I was asked recently how marketing has changed over the past 25 years. After laughing about how many ways I could answer that question, I said, “While the tools marketers use have changed, the challenges of marketing and communications have not.” The key marketing challenges of any business have always been: To identify target markets, […]
About David Westcott
This author has yet to write their bio.Meanwhile lets just say that we are proud David Westcott contributed a whooping 2 entries.
Entries by David Westcott
After seven years and more than thirty-five clients, Westcott Associates is re-launching our business with a new brand and website. Our emphasis, as ever, is on helping financial firms customize and target their messaging and branding to broaden their reach to new clients. When you choose a marketing firm to help you launch your company, […]