Bridging Your Marketing from the Past into the Future

I was asked recently how marketing has changed over the past 25 years. After laughing about how many ways I could answer that question, I said, “While the tools marketers use have changed, the challenges of marketing and communications have not.” The key marketing challenges of any business have always been: To identify target markets, […]

Westcott Associates Launches New Branding

After seven years and more than thirty-five clients, Westcott Associates is re-launching our business with a new brand and website. Our emphasis, as ever, is on helping financial firms customize and target their messaging and branding to broaden their reach to new clients. When you choose a marketing firm to help you launch your company, […]